Stroud Against Supermarket Saturation has formed to stop the three proposed supermarket developments in Stroud. We are ordinary local people who cannot stand by and allow yet more supermarkets to impose themselves in the area when they are simply not needed. We recognise that the area must move with the times and we are not against change. SASS supports new investment in the local economy and development in line with the local plan, just not at the expense of local people and employers.


Why are we against more supermarkets?

  • Stroud already has a sufficient number of supermarkets for the population, and there is no proven demand for an additional super market in the local area.
  • Another supermarket will further impact on local retailers and the choice and diversity of shops in the town centre.
  • Significant traffic congestion will be created, particularly at peak times, around the entire road network in Stroud and Stonehouse
  • The increased traffic on roads such as Dudbridge Hill not designed for HGVs and 1000s of additional cars.
  • The jobs created will be low paid, largely part time jobs that will have a limited net effect on the local economy.
  • If you value your local community and the features that make Stroud and Stonehouse such special places to live, work, shop and play, join our campaign and say NO to more soulless supermarkets and yes to locally driven development and growth.

    Visit us on Facebook – www.facebook.com/stroudagainstsupermarketsaturation

    or follow us on Twitter – @sasscampaign


23 Responses to Home

  1. Paul Roberts says:

    I want the Supermarkets in my town. I like the variety and the low prices. If they are bad for the community nobody will shop there. There will be better parking too.

    • GreenZed says:

      Are you a joker or working for a supermarket PR agency?

    • Paul, I believe that you really have got that one wrong. Do you know why ASDA/Walmart have such low prices? do you know what their policy is regarding staff pay and conditions? do you know about their abuse of workers in China Banglasdesh and South America? …… You really should have come along and seen the film at the Lansdown hall, but maybe you really don’t want to know the truth?

  2. Keira Bainbridge says:

    No more supermarkets! We have enough within walking distance of everywhere and everyone still drives! Walmart in particular is not representative of quality, more like low prices and rubbish food. Traffic will be horrendous on an already very busy road. The town centre will inevitably suffer as a result of this going through. Bad idea all round.

  3. Keep up the good work guys..
    Do not let supermarkets dominate our high streets and bully small independent businesses/shops in closure.

    From the ‘Live Shop Local’ team

  4. Alex says:

    I would suggest starting an online petition – something that people can easily access to demonstrate their opposition

    • GreenZed says:

      Alex, great suggestion but in my experience* councils sit up and take more notice to independent letters of objection, They’re worth their weight in gold and have way more sway and demonstrable clout than petitions. Councils tend to consider petitions lightweight opinion, this is due to the fact a lot of people sign petitions with no real thought or understanding of what they’re signing about. A letter is certain and defined; a clear amount of thought and reason goes in to the action of letter writing. Best to get oodles of peeps to write to your council. Trust me.

      * We (bogofs) fought off a v. large Sainsbury’s from the beautifully independent Gloucester Road, Bristol, in 2007.

  5. Alex says:

    I would suggest starting an online petition – something that people can easily access to demonstrate their opposition – try ‘Change’http://www.change.org/en-GB/start-a-petition?utm_source=google&utm_medium=cpc&utm_campaign=GST_USER_GBRT1_SCHT1_start_online_petition

  6. Emma says:

    Although I agree there are too many supermarkets, in close proximity here in Stroud, the independent shops are too expensive for me. Weekly shopping from local independent stores, or the community farm? That’s out of the question.
    The local independent shops need to cater for the majority I’m afraid to win this battle.
    Most of my income goes on food at the moment and I shop at Sainsbury’s, which is closest, so I am looking forwards to having Asda within walking distance and to having some extra pennies in my pocket – which I will be able to spend in those lovely independent shops that I only tend to purchase from for special treats or gifts for loved ones.
    Simple as that!

    • Julian says:

      It is grim to spend most of your income on food – with standards of living apparently peaked and heading downwards now, your situation and those of many more may not get better any time soon.
      It is not so simple that more big stores will help – they may offer an illusion of savings & benefits – but they are actually an integral part of an economic model that appears to be in terminal decline, for a host of reasons.

      • Emma says:

        Sorry Julian, I don’t really understand your reply – what do you mean about big stores:

        “they are actually an integral part of an economic model that appears to be in terminal decline, for a host of reasons”

        Could you explain the economic model and the host of reasons for the terminal decline.

        It is grim spending most of our income on food but that’s what I mean, if I shopped local I would end up spending more! I don’t buy processed foods or meat that much as it is. I’m not really a ‘brand’ kind of shopper and I don’t buy convenience produce either.

      • Julian says:

        Emma – The mess that is our economy is complex, but briefly, it has long operated under an illusion of wealth creation and always been based on debt (national and individual) – because its true costs are externalised and not properly accounted; either in terms of labour or resources (though did increase living standards until recently). While Western nations controlled the world economy we could exploit others and it all seemed to work (previously mainly UK workers were exploited).

        But Globalisation is well underway – so we’re now competing for employment, resources and investment with China, India, Brazil etc – whose economies are also all debt based; so by following the same path, all nations are locked in a downward spiral (despite variations; eg the present upturn in UK achieved by pumping huge finance into the economy – ‘Quantitative Easing’, more debt).

        In terms of the ‘cheap’ goods & food sold by supermarkets some of the real unaccounted hidden costs can be found – eg, clothes produced in appalling sweatshops in developing countries where worker, accommodation & nutrition standards are often comparable to those endured by slaves 200 years ago.

        Or food, produced chemically so topsoil (humus/carbon) is lost, water resources contaminated and greatly raised flood & drought costs incurred (as seen around Stroud and elsewhere, while we all increasingly meet these costs). And so on … and on.

        This explains further : http://www.huffingtonpost.co.uk/water-21/the-sustainability-scam_b_1858503.html

        There is a way out but it involves a huge turnaround for our economy & society and requires us all to start consuming only the highest quality goods & food – yet more supermarkets do not set us on that path; it will be a difficult turnaround to make, individually or collectively. But it could be really great … for everyone.

  7. Nick says:

    We have set up an alternative to the supermarkets in Stroud. It is a not-for-profit coperative of 53 local food and drink producers and (so far) 480 shoppers). You order online and either pick up your produce from Stroud Valleys school or pay for home delivery. See http://www.stroudco.org.uk

    We desperately need more people to use it to make it viable before our funding runs out. Please set up an account online (this is free – you just pay £1 each time you make an order to help cover our running costs).


  8. Stroudco is fab, and in practice I have found it doesn’t cost that much to shop with it – and the food is of a much better quality than supermarket food and with the meat products I buy I find I need to use less because they are more nutritious. Bacon for instance has no added water in it so you use 2 rashers instead of 4 – there are more tricks up supermarket marketing policies than just lowering prices, they are also bulking out goods to make their purchasing price lower whilst keeping the retail price the same. Don’t be fooled into thinking you are getting a real bargain, everything they do comes at a cost to someone else, and all they are interested in is their profits

  9. sasscampaign says:

    Alex and Nick James – thanks for the help re the petition. There is now a link to it in the sidebar!

  10. Alistair says:

    For me the question is how many supermarkets does a district with under 15,000 people need? We already have 3 in the town, another in Nailsworth, 3 in Cirencester and who knows how many in Gloucester.

    It’s all very well saying that if they’re not needed people won’t go there and the supermarkets will fail – by that time, local business will have been pushed out, endless disruption will have been suffered and the landscape changed for ever.

    I’ve signed and will support but if I’m honest, I believe that there are too many palms ready and willing to be greased to prevent these proposals being accepted.

  11. michael says:

    I think we should start a movement more supermarkets in stroud you forget the council stopped large stores coming to stroud in the 50s and thats we got a town with alot of empty shops

  12. by68 says:

    Its a pity that this organisation is no open and declare who they are when they visit some local Councils.
    Open debate is good and consultation is likewise essential and we all have the opportunity on SDC Web site to post our views,
    It is apparent that what ever facts and details are in the public domain SASS have made up its mind.

  13. Rom says:

    Hi by68, sorry to hear that you think SASS isn’t being open. Please come along to our meeting tonight (4/11/13) at 6.30pm at Rodborough Community Centre and join in our debate. We also have a lively Facebook group. Please do have a look: https://www.facebook.com/StroudAgainstSupermarketSaturation

  14. Chris says:

    Looking at the Brunsdon Yard Ryeford application materials specifically the Statement of Community Involvement by Property Alliance Group. Can’t see anywhere how many of the 5505 postal surveys delivered where actually returned and form the basis of the reported 62% support for the development. 62% of how many? A statistically significant number? Could be 62 out of 100 returned surveys. If for example 62 out of population of 5505 households it doesn’t sound so impressive and could just be down to chance. Statisticians amongst us – what size sample would it need to be to be representative?.

  15. Contrarian says:

    We definitely need more supermarket choice in Stroud and to get the council to promote the use of the town centre. I don’t feel encouraged to use local shops because the parking facilities discourage that. Apart from the worst design car park that any visitor will struggle to find the entrance too the other one wants you to guess how long you want to stay. Stroud centre is scruffy and unwelcoming, there are a some interesting buildings and a few shops but clearly the council don’t want me to linger and push me to the out of town sites.

    I would welcome a discounter (Aldi/lidl) to the town to liven up the competition but have no particular view on the others. I would guess that they’ve “done the numbers” and conclude they can make money.

  16. Michael Peters says:

    Angie Spencer is right. Our lazy desire for convenience comes at a surprisingly sinister price. Wall-mart (EXTREMELY unethical American owner of ASDA) would be committing it’s crimes with our money.

    The ingredients and manufacturing process in supermarket food is streamlined to be cost-effective, not high quality. There is considerably more risk of all kinds of disease when eating foods processed in this way and supermarkets are widely regarded as being the unhealthy option.

    I’d be happier with our farmers market anyway; the food is amazing and Stroud is famous for it.

    You’ll save loads of money too:

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